Dr. Martin Zsarnoczky
Founder of ACYPRO Solutions & Assets. Inventor of mHealth platform methodology. Researcher, author, and Living Lab designer and operator.
Dr. Martin Zsarnoczky is a Hungarian-born researcher and sociologist-economist whose work sits at the intersection of gerontology, digital health, and applied institutional change. He co-founded the Mátra Home Care Living Lab — CEE's first mHealth-focused elderly care living lab in Hungary — invented the methodology underlying the ACYPRO mHealth platform, and is the author of several books on ageing and dementia care. The work spans academic research, applied Living Lab operation, and commercial mHealth deployment, with active collaborations across Hungary, Poland, the Netherlands, Switzerland, Finland, and the U.S.A.
Academic positions
Researcher
Co-Founder and Program Director (current)
Doctoral qualification
Doctoral Supervisor 1
Doctoral School Faculty membership
Doctoral Supervisor 2
Research focus
Project working group member (BIOPALiM)
Author (TOP3 Bestseller)
WSG University, Bydgoszcz, Poland
Mátra Home Care Living Lab, Gyöngyös, Hungary
PhD, Economist, Regional Studies
John von Neumann University, Doctoral School of Economy in Business Management
Gerontology, mHealth, rehabilitation technology, universal design, accessibility
Building Opportunities for Participation and Accessibility through lifelong community Mobility
The Essence of Successful Aging: Life Quality and Well-being (ISBN 978-177-7213-00-8)
The Challenges of Modern Tourism Planning (ISBN 978-615-8116-01-5)
Dementia in the Family (in Hungarian) (ISBN 978-615-6420-02-2)
The Living Lab model
A living lab in senior care is a user-centered, open innovation ecosystem where researchers, healthcare providers, technology developers, and older adults collaborate. Technologies and care methods are tested and refined in real-life settings rather than artificial laboratories.
In Gyöngyös, Hungary, Dr. Zsarnoczky co-founded the Mátra Home Care Living Lab — the CEE's first mHealth-focused senior care living lab. The Lab combines a continuous research cohort, an embedded clinical and care infrastructure, and a partnership network spanning Hungary, Poland, the Netherlands, Switzerland, Finland, and the U.S.A.
It draws methodologically on comparative Living Lab frameworks from McMaster Canada, and UTWENTE in the Netherlands and regional Finnish institutions e.g. Prizztech, and it serves both as a research instrument and as an operational reference site for the platform deployments ACYPRO supports commercially.
The Living Lab is the practical foundation on which the ACYPRO mHealth platform was developed, and the reason platform configuration questions can be answered against operational evidence rather than against theory.
Inventor of the platform methodology.
Dr. Zsarnoczky is the inventor of the methodology underlying the ACYPRO mHealth platform — a longitudinal, individual-baseline approach to continuous monitoring and clinical decision support that integrates wearable, ambient, and assessment data into a personalised risk and engagement profile for each individual served by the institution.
The methodology was developed in applied conditions over a multi-year programme of work, informed by direct operational practice in the Mátra Home Care Living Lab and by comparative analysis of remote monitoring, decision support, and rehabilitation technology systems in academic and industrial use. Specific technical details remain under proprietary protection.
Boards and recognitions.
Key recognitions:
2``025 - National Chamber of Home Care and Senior-care Foundation, Lodz, Poland
2020 - Hungarian Geographical Society est. 1872, Budapest, Hungary
2019 - European Bank for Reconstruction and Development and Emerging Europe, London, United Kingdom
2018 - European Commission and Regional Studies Association, Brussels, Belgium
2018 - New York Hungarian Scientific Society, New York, U.S.A.
Board and advisory positions:
2022 - President, American Hungarian Chamber of Commerce of New York
2016 - 2022 Head of Education and Advisory Board member, American Hungarian Chamber of Commerce of New York
2018 - 2022 Board member, Commercial Department, Budapest Chamber of Commerce and Industry
2010 - Member of multiple international scientific committees in gerontology, digital health, and ageing research
Active collaborations.
Current and recent research and operational collaborations include partners and institutions in:
Country
Hungary
Poland
Netherlands
Switzerland
Finland
Germany
United States
Engagement type
Living Lab operation, clinical pilots, academic publication
Academic affiliation (WSG), care provider partnerships
Comparative Living Lab methodology, design partnerships
Research and innovation context
Comparative gerontechnology methodology
Digital health and ageing research network
eHealth rehabilitation framework
Chamber of Commerce education engagement, advisory
Speaking, advisory, and teaching engagements.
Dr. Zsarnoczky speaks and teaches on mHealth, gerontechnology, Living Lab structure, accessible design, and applied institutional change in healthcare. He delivers university-level teaching at WSG, contributes to applied training programmes for healthcare organisations, and accepts a limited number of conference, panel, and editorial engagements per year.
Speaking and editorial enquiries are reviewed on a per-request basis.